Welcome to my blog! I am excited explore the ever-evolving world of public relations and sports communication, with a particular focus on the Professional Rodeo Cowboys Association (PRCA) and other organizations that are leveraging digital media to elevate their brands. As a Public Relations and Sports Business student at the University of Oregon, this blog reflects my academic journey, my lifelong passion for sports, and my growing interest in strategic communication.
Sports have always been a huge part of my life. I grew up playing lots of sports including volleyball, softball, and golf, and spent countless hours watching and attending games with my family and friends. My dad was always the one with the TV on, watching every sport imaginable, and his love for competition and the stories behind the games rubbed off on me. Through these experiences I developed a deeper interest in the stories behind the sport—the narratives crafted by public relations professionals to engage audiences. As well as the business behind it.There’s a raw intensity in rodeo that’s unlike any other sport. The mix of tradition, skill, and determination really caught my attention, and I became fascinated with how public relations plays such a crucial role in conveying that energy to the audience. Rodeo is deeply rooted in history, but it’s also evolving rapidly, especially through digital media, which makes it even more exciting for me to explore.
PRCA has effectively captured the attention of a younger audience through their strategies. At the same time, they’ve ensured that older, more traditional fans remain engaged by offering a mix of content, from live event coverage on television to updates through newsletters and social media apps. The PRCA continues to emphasize the culture and history of rodeo, showcasing classic moments that resonate with long-time fans.
What to Expect
This blog is designed to offer insights and reflections for a variety of readers—public relations professionals seeking fresh perspectives, rodeo fans curious about the behind-the-scenes communication efforts, and students of communication interested in real-world sports applications of public relations theory.
In future posts, I will explore how sports organizations foster brand loyalty through compelling content, examine how the PRCA utilizes platforms like Instagram and YouTube to expand its reach, and share actionable strategies for effective digital communication. I’ll dive into the strategies that are reshaping the way rodeo and other niche sports organizations communicate with their communities. I’m excited to share my findings, discuss challenges, and offer insights into how PR can drive change in both traditional and modern sports.
Source:
Bailey Heryford 
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