Rodeo, Rebranded
The National Finals Rodeo (NFR) has always been the Super Bowl of the rodeo world. But let’s be real—10 years ago, unless you were parked in front of the TV (or lucky enough to be in Vegas), you weren’t getting the full experience. Fast-forward to today, and the NFR isn’t just on screen—it’s on your phone, in your feed, and maybe even on your FYP if you’re a big fan.
Over the years, social media has completely transformed how fans experience the NFR, and it’s been so fun to watch (and scroll along with).
The old NFR posters had a classic, vintage feel—often showcasing bold typography, dramatic rodeo scenes, and traditional Western art styles. They were designed more for collectors and event promotion than digital engagement. While iconic in their own way, they represented a time when rodeo marketing was more static and print-based, before the shift to real-time storytelling and interactive media.
From Highlights to Hashtags
The NFR’s online presence has gone from basic updates to full-on digital storytelling. We’re talking real-time clips, athlete interviews, behind-the-scenes content, and fans sharing their own experiences across platforms.
Here’s how NFR’s social media game has evolved:
- Live Instagram and TikTok updates during each round
- Reels + slow-mo rides with trending audio
- Athlete fits, prep routines, and mic’d up moments
- Fan interactions + community shoutouts
The vibe now is more personal, polished, and playful—and honestly, more fun.
One of the best parts of the NFR’s social media glow-up? The way they highlight athletes as people—not just performers. We get to see their personalities, routines, and even goofy behind-the-scenes moments. It brings a new level of connection to the sport.
Social strategies:
- Athlete takeovers where competitors post their own content for the day
- Story polls and Q&As that make fans feel involved
- Spotlights on rookies and legends alike
- Highlight reels with captions, stats, and style
The PRCA’s media team—and The Cowboy Channel—have made it easier than ever for fans to follow, favorite, and feel part of the rodeo world.
The NFR as a Western Influencer Hotspot
Beyond the arena, the NFR has also become a major moment for Western influencers—especially women—to showcase their style, build their personal brands, and connect with followers. From daily outfit inspiration to behind-the-scenes content, social media during NFR week is packed with fashion hauls, meetups, and brand collabs. For many, it’s not just a rodeo—it’s the biggest Western influencer event of the year. Which I very much enjoy!
Why It Matters
The glow-up isn’t just cool—it’s clever, calculated, and culturally relevant. Social media coverage has helped the NFR:
- Reach younger fans who live on their phones
- Create a year-round presence, not just during NFR week
- Open up partnerships and sponsor opportunities
- Preserve the culture of rodeo while making it more accessible
And for those of us who grew up loving rodeo or just recently got into it, it’s been awesome to feel like we’re part of the action—even from miles away.
Final Ride
The NFR’s evolution on social media shows that rodeo isn’t stuck in the past—it’s charging confidently into the digital frontier. From dusty chutes to dynamic feeds, the way we engage with the sport is changing—and honestly? It’s a ride worth watching.
Bailey Heryford 
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